Last updated: Nov 9, 2023
Avdertiv Ltd. takes your privacy very seriously. In connection with the websites, applications and services that we operate, and with respect to our communications and relationship with you, we are committed to data protection, including through compliance with this Privacy Policy. Please read this Privacy Policy carefully, as it contains important information about how and why we collect, store, use, share and otherwise “process” your “Personal Information” (as defined below). It also explains your rights in relation to your Personal Information and information on how to contact us in the event you have questions, or concerns.
Personal Information we collect about you
How and why we use your Personal Information
Who we share your Personal Information with
How long your Personal Information will be kept
Links to third party sites and content
Supplemental U.S. privacy rights and disclosures
Supplemental Information for persons in the EEA and UK
Keeping your Personal Information secure
Changes to this Privacy Policy
Throughout this Privacy Policy, we use the following key terms (defined below):
Avdertiv Ltd., we, us, our |
We are Avdertiv Ltd., herein referred to as “Avdertiv Ltd.”, “we”, “us” or “our”. |
Avdertiv Ltd. | Avdertiv Ltd., together with any subsidiary companies owned and controlled by Avdertiv Ltd. |
Personal Information | Any information relating to an individual or household (as applicable), from which that individual can be identified (whether directly or indirectly). |
You or Your | The individual to whom the Personal Information relates. |
Services | This Privacy Policy applies to the Avdertiv Ltd. sites that directly link to this Privacy Policy (including all associated sub-domains) and related services offered therein. This Privacy Policy does not apply to those sites and services that do not display or link to this Privacy Policy, or that have their own privacy policies. |
The Personal Information we process about you depends on how you interact with our Services. For example:
As you use our Services, we may use automated data collection or tracking technologies to collect certain information about your equipment, browsing actions, and usage patterns, including:
If applicable, we also may use these technologies to collect information about your online activities over time and across third-party websites or other online services which you may use (e.g., behavioral tracking).
The information we collect automatically is generally statistical data, but we may maintain it or associate it with Personal Information that we (i) collect in other ways or (ii) receive from third parties that we work with. We use this information to improve our products and services (including our Services), and to deliver better, more efficient and more personalized services to our users over time.
The tracking technologies we use for this automated data collection may include:
Depending on the location from which you access our Services, you may refuse to accept the use of these technologies by activating the appropriate settings on your browser, or (where applicable) by refusing to provide your consent to the use of these technologies when you access our Services. Where you do not consent to the use of such technologies, please note that certain parts of our Services may no longer be available or may not function as intended.
We use your Personal Information only for the purposes described in this Privacy Policy (or such other purposes which are compatible with the purposes described in this Privacy Policy). If you do not provide your Personal Information to us, or if we are otherwise prevented from processing your Personal Information, it may delay or prevent us from providing certain elements of our Services to you.
In certain locations (including the EEA and the UK) we are required to have a lawful basis for the collection and processing of such Personal Information. The table below sets out the purposes for which we use your Personal Information and the lawful bases upon which we rely. Where we rely upon our (or a third party’s) legitimate interests, we have assessed that such interests are not overridden by your own rights and interests in your Personal Information.
What we use your Personal Information for | Our legal basis (relevant for EEA and UK users) |
Providing our Services to you, including the provision of content, advertisements and personalised recommendations and detecting errors or outages.Categories of Personal Information Processed:Information you provide to us directly;Information we collect through automated data collection or tracking technologies. | Consent (where required by applicable law), or for our legitimate interests, e.g., to provide relevant content to users to ensure user satisfaction and positive return rates. |
Maintaining records of our interactions with you (if any) and providing updates or notices about your queries, accounts, or requests.Categories of Personal Information Processed:Information you provide to us directly.Information we collect through automated data collection or tracking technologies. | Depending on the circumstances:—to comply with our legal and regulatory obligations;—for our legitimate interests, e.g., making sure that we can keep in touch with you and respond to your inquiries, manage any complaints or otherwise maintain and build upon the relationship we have with you. |
To notify you in the event of any changes to our Services that may impact you and to provide customer support and respond to inquiries, where applicable.Categories of Personal Information Processed:Information you provide to us directly. | For our legitimate interests, e.g., making sure that you remain informed about important changes to our Services as part of our ongoing relationship with you and to support your access to the Services and the quality of the Services provided to you. |
Serving advertisements to you on our Services.Categories of Personal Information Processed:Information we collect through automated data collection or tracking technologies. | Consent (where required by applicable law), or for our legitimate interests, e.g., to support our provision of free online content. |
To enforce legal rights, comply with applicable laws, for fraud and crime prevention, to defend or undertake legal proceedings, or comply with court orders or similar obligations.Categories of Personal Information Processed:Information you provide to us directly;Information we collect through automated data collection or tracking technologies. | Depending on the circumstances:—to comply with our legal and regulatory obligations;—in other cases, for our legitimate interests, e.g., to protect our business, interests and rights |
For the purpose of forming our business strategy, including analysing statistics related to your use of our Services to inform our business planning and the design and selection of future products and features and to otherwise develop, improve, repair, and/or maintain our products and Services.Categories of Personal Information Processed:Information you provide to us directly;Information we collect through automated data collection or tracking technologies. | For our legitimate interests, e.g., to improve our Services and effectiveness of our business strategy |
For the purpose of marketing our Services.Categories of Personal Information Processed:Information you provide to us directly;Information we collect through automated data collection or tracking technologies. | As legally required, we obtain consent from recipients prior to sending marketing communications. Recipients can, at any time, opt-out of receiving marketing communications from us.Where consent is not legally required, we may rely on our legitimate interests, e.g., to promote our business. |
To allow you to participate in interactive features on our Services (e.g., quizzes, polls, or promotions).Categories of Personal Information Processed:Information you provide to us directly;Information we collect through automated data collection or tracking technologies. | For our legitimate interests, e.g., to provide useful and valuable features to our users to ensure user satisfaction and positive return rates. |
To process payments, where applicable.Categories of Personal Information Processed:Information you provide to us directly. | For our legitimate interests, e.g., to ensure we receive remuneration for any Services for which we charge fees. |
For any other purpose communicated to you.Categories of Personal Information Processed:Information you provide to us directly;Information we collect through automated data collection or tracking technologies;Other Personal Information categories, communicated to you. | With your consent. |
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit, including our Services. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com.
As necessary for the purposes described above, we may share your Personal Information with:
Additionally, we may disclose aggregated and deidentified information that does not identify any individual.
Our Services may include links to other sites or content operated by third parties. We do not exercise control over third party sites, services or content, and we are not responsible for the privacy practices of any such third parties. Once you leave our Services via a link or by clicking on an advertisement, it is important that you check the applicable privacy policy of the third party’s site or service. The fact that we link to a website or display a banner ad or other type of advertisement is not an endorsement, authorization, or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices.
We retain your Personal Information for a period that is reasonably necessary in order that we can achieve the purposes for which the Personal Information was collected, including to provide you with the Services requested and to support our business purposes as described above in the section and table column titled “What We Use Your Personal Information For” and as described below in the section titled “Business or Commercial Purposes for the Collection and Processing of Personal Information“. As a result, different retention periods apply to different types of information.
Following the end of the relevant retention period, we will delete or anonymise your Personal Information. Personal Information may be kept for longer periods to the extent necessary to comply with a legal or regulatory requirement to which we are subject, or in connection with any legal disputes or claims. Even if you request a deletion, we may be required to maintain your information for as long as necessary to comply with our legal or regulatory compliance needs (e.g., maintaining records of transactions you have made with us); to exercise, establish or defend legal claims; and/or to protect against fraudulent or abusive activity on our Services.
Our Services are hosted primarily in the U.S. If you are accessing our Services from outside of the U.S., please be aware that Personal Information collected through our Services may be transferred to, stored in or otherwise processed in the U.S. (or such other jurisdictions where we have engaged a third party to provide services). The laws of such jurisdictions may be different from those of your country of residence, and in some cases, may not be as protective.
In the event that we transfer your Personal Information, we take steps to ensure your Personal Information is safeguarded in compliance with applicable data protection laws. In connection with Personal Information originating in the UK or the EEA, such safeguards may include our execution of the Standard Contractual Clauses and, where applicable, the UK International Data Transfer Addendum, with the recipient of such Personal Information. Avdertiv Ltd. is required to protect Personal Information that they process from the UK or the EEA in accordance with applicable European data protection laws. If you require more information about our international data transfers and the applicable safeguards, please contact us using the details provided in the “How to contact us” section of this Privacy Policy.
This section applies only to Personal Information collected about consumers residing in the United States. Depending on the state in which you reside and the way in which you interact with us and our Services, you may be entitled to additional disclosures regarding the Personal Information we collect about you. You also may have certain rights regarding that Personal Information.
Personal Information we have collected
In the preceding 12 months, we may have collected or processed the following categories of Personal Information:
Business or commercial purposes for the collection and processing of Personal Information
We may have collected these categories of Personal Information for the following purposes (and including for any purposes otherwise described in this Privacy Policy):
We do not collect or process sensitive Personal Information for the purpose of inferring characteristics about individuals.
Sources of Personal Information
We collect Personal Information:
Retention of Personal Information
Our retention practices are described above under the section titled “How long your Personal Information will be kept.”
Categories of Personal Information we disclose
As described above under the section titled “Who we share your Personal Information with“, we share your Personal Information with companies such as third-party media and marketing vendors, data analytics providers, social media networks, native advertising networks, programmatic advertising platforms, customer engagement services, push notification providers, and others to provide services that include, but are not limited to, product recommendations, delivering marketing messages including advertisements, and sending you relevant offers.
Such disclosure of Personal Information may be considered a “sale” or “sharing” of information under applicable state law. For example, under California law, a “sale” is the disclosure of Personal Information to a third party for monetary consideration or anything of value, and a “share” is the disclosure of Personal Information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.
The categories of Personal Information that we disclose in this manner are as follows:
Some of our processing activities may constitute “targeted advertising” as that term is defined in applicable law.
Your U.S. state privacy rights
Depending on the state in which you reside, you may have certain privacy rights regarding your Personal Information, including (if applicable):
You can contact us with your request through one of the contact methods described under the section titled “How to contact us“. We may ask you to provide information that will enable us to verify your identity in order to comply with your request to exercise your privacy rights. Consumers in some states may also authorize an agent to make requests on their behalf. In particular, when a California consumer authorizes an agent to make a request on their behalf, we may require the agent to provide proof of signed permission from the consumer to submit the request, or we may require the consumer to verify their own identity to us or confirm with us that they provided the agent with permission to submit the request on their behalf. In some instances, we may decline to honor your request if an exception applies under applicable law. We will respond to your request in accordance with the requirements of applicable law.
You may have the right to appeal our decisions made with respect to on your request. To appeal our decision on your request, you may contact us through one of the contact methods described under the section titled “How to contact us“. Please enclose a copy of, or otherwise specifically reference, our decision on your request, so that we may adequately address your appeal. We will respond to your appeal in accordance with applicable law.
You may also request information about our practices related to the disclosure of your Personal Information by members of Avdertiv Ltd. to certain third parties for their direct marketing purposes. You may be able to opt out of our sharing of your Personal Information with unaffiliated third parties for the third parties’ direct marketing purposes in certain circumstances. You can contact us with your request through one of the contact methods described under the section titled “How to contact us“.
Your right to opt out of the sale or sharing of Personal Information
You may have the right to opt out of the sale of your Personal Information by contacting us through one of the contact methods described under the section titled “How to contact us” or by clicking on the link “Do Not Sell or Share My Personal Information” at the bottom of the page.
However, please note that your use of our website may still be tracked by us and our vendors or partners to perform functions that are necessary for our businesses, such as hosting our website, ensuring there is no fraud (click-fraud, fraudulent or bot traffic), etc. These entities are contractually obligated to keep this information confidential, and will not use it for any purpose other than for the services they provide to our businesses.
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you may have the following rights with respect to the Personal Information we process about you. Please note that these rights are not necessarily absolute (and certain qualifications may apply). If you have questions related to these rights and their applicability to you, you may contact us.
Right | Information |
Access | The right to be provided with information about the Personal Information we process about you and to receive a copy of your Personal Information. |
Rectification | The right to require us to correct any inaccuracies in your Personal Information, as applicable. |
Erasure (also known as the right to be forgotten) | The right to require that we delete your Personal Information, in certain situations, where certain grounds for deletion apply (including, for example, where we relied on your consent to process the Personal Information and you have withdrawn that consent and we have no other legal grounds on which to process the Personal Information). |
Restriction of processing | The right to require us to restrict or limit the processing of your Personal Information in certain circumstances, for example where you contest the accuracy of the data |
Data portability | The right to receive the Personal Information you provided to us, in a structured, commonly used and machine-readable format and/or have that Personal Information transmitted to a third party (in certain circumstances, where technically feasible) |
To object | The right to object:—at any time to your Personal Information being processed for direct marketing (including profiling);—in certain other situations to our continued processing of your Personal Information, e.g., processing carried out for the purpose of our legitimate interests, unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims. |
Not to be subject to automated individual decision making | The right not to be subject to automated decision making, that gives rise to a legal effect that has a significant impact upon you. |
The right to withdraw consents | Where we have relied on your consent as the basis for processing your Personal Information, you may have a right to withdraw that consent at any time. You may withdraw consents by emailing us at [email protected] Withdrawing a consent will not affect the lawfulness of our use of your Personal Information in reliance on that consent at any time before it was withdrawn. |
The right to complain | You may submit a complaint about our processing of your Personal Information to us at any time; you also have the right to take your complaint to a data protection supervisory authority. |
If you would like to exercise any of the rights set forth above, please:
We have appropriate security measures to prevent Personal Information from being accidentally accessed unlawfully. We limit access to your Personal Information to those who have a genuine business need to access and are subject to a duty of confidentiality. Depending on the nature of the risks presented by the proposed processing of your personal data, we will have in place the following appropriate security measures:
We also have procedures to deal with any suspected or confirmed data security breach. We will notify you and any applicable regulator of a data security breach when and where we are legally required to do so.
Use of our Services is not intended for and not directed at children under 16 years of age. We do not knowingly collect, sell, or share Personal Information from children under 16 and do not knowingly target our Services to children under the age of 16. Persons under 16 years of age may not use or provide any Personal Information through our Services. If we learn we have collected or received Personal Information from a child under the age of 16, we will delete that Personal Information in accordance with applicable law. If you believe we might have any information from or about a child under the age of 16, please contact us.
This Privacy Policy was last updated on Nov 9, 2023.
It is our policy to post any changes we make to our Privacy Policy on this page. You are responsible for periodically visiting this Privacy Policy to check for any changes. If we make material changes to how we treat our users’ Personal Information, we will let you know through a notice available in connection with your use of our Services after implementing such changes (you are responsible for ensuring we have an up-to-date active and deliverable email address for you, where relevant).
Please contact us if you have any questions about this Privacy Policy or the information we may hold about you, to exercise a right under applicable data protection laws, to make a complaint or make inquiries.
Our contact details are shown below: